The Maine Journal

Highlighting Student Culture

The Maine Journal is an ongoing project managed by ASAP Media, a division of the VEMI Lab at the University of Maine.

Throughout the decades that The Maine Journal has existed, it has changed format and focus several times.

Originally a printed newspaper, then a digital blog, it has recently shifted to a social media channel that highlights student culture and campus events at the University of Maine through entertaining short-form content.

My role

Multimedia Designer

Executed a variety of design and marketing tasks. Created brand guideline, aided in content creation, and managed Instagram.

Branding

Defining the Brand

Logo Design

The following set of logos acts as the face of this new era of the The Maine Journal.

Brand Guideline

Developed to solidify the new visual identity and provide future designers with specific branding rules.
View the short video to get a glimpse throughout the guideline.

Overview